Let the Branding Begin

Sample Mood Board

This weekend will be dedicated to branding Cargo Metro. The first task is to build mood boards. Designers use mood boards to convey the overall feel of a project, putting together images, textures, colors and objects which inspire, target desires and facilitate creativity and innovation. As the boards are created, I will post them to gain your feedback.

The next phase after the mood boards will be concepting the mark (logo) and color palettes. As I mentioned in a previous post, Cargo Metro’s brand needs to be lean, awesome, memorable but understated. I’m already anticipating the need for several different rounds of re-working the concepts to encourage the best possible outcome of the final art.