Back on Track…

I admit. I got off track.

Back to the drawing board. Actually, as you see, it was a napkin. My entire approach was re-worked on this napkin to present Cargo Metro…online. Due to a combination of things, Cargo Metro as a brick and mortar storefront started to become less and less realistic. With a few store closings recently on high street and the daily worsening of the economy, the thought of opening a storefront and introducing an entire new retail concept to the Short North neighborhood shown to be even more risky. However, business is risky. So, I am going forward but in a slightly different direction.

I still believe the concept cannot be truly realized unless its in a physical presence. The new challenge is to convey that same feeling of the physical storefront, online. It’s full steam ahead to launch the site and test Cargo Metro’s proof of concept.